Women’s Euros Final Breaks Viewership Record
The 2022 UEFA Women’s Euros final has drawn in a record 17.4 million viewers for a women’s football match in the UK, with digital platforms reaching 5.9 million viewers.
The numbers surpass the previous viewership record of 11.7 million, which was set during the semi-finals of the 2019 FIFA Women’s World Cup in France.
Additionally, viewership records were broken at every stage of the tournament, including the opening game between England and Austria, which received 4.5 million viewers, 7.6 million people viewed the quarter-final between the hosts and Spain and, 7.9 million watched the hosts’ semi-final, which peaked at 9.3 million and saw 2.3 million streamed the match.
Commenting on the viewership numbers, BBC director-general, Tim Davie, said: “We are incredibly proud to have championed women’s soccer and are thrilled we were able to bring such a special sporting moment to the public.”
“This was the most-watched women’s soccer game on UK television of all time and the most-watched programme in 2022 so far and deservedly so.
“Everyone at the BBC is delighted at the win and being able to share that with the public,” Davie said.
The tournament also broke the aggregate attendance record drawing a combined following of 574,875 fans compared to 240,055 in 2017.
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