HomeAFLTop AFL Commercial Partnerships: Richmond, Adelaide, More

Top AFL Commercial Partnerships: Richmond, Adelaide, More

AFL swinburne Richmond

Top AFL Commercial Partnerships: Richmond, Adelaide, More

With the 2022 AFLW season ongoing, here are all the latest commercial partnerships from across the AFL.

Adelaide Crows

The Adelaide Football Club have announced a new partnership with cryptocurrency platform, Crypto.com, who will receive branding on the back of the club’s home and clash guernseys.

The partnership, which follows a major partnership between the AFL and Crypto.com, sees the club become the first Australian sporting club to partner with the organisation, with the multi-year partnership to cover both the men’ and women’s teams.

Adelaide Football Club CEO, Tim Silvers, said: “Crypto.com has aligned with some of the highest profile sporting teams and organisations around the world, and to be part of that family is significant.”

“Innovation is at the core of Crypto.com and there will be many opportunities for us to work together.

“Cryptocurrency and blockchain technology are evolving rapidly and while it is still early days in Australia, we are excited to work with a global leader in Crypto.com over the journey to bring new opportunities to fans and members,” Silvers said.

Elsewhere, the club has also announced a three-year partnership extension with South Australia-based business, Thomas Foods International.

North Melbourne’s The Huddle

The Huddle, a not-for-profit organisation delivered by the North Melbourne Football Club, has partnered with the NBL to deliver a basketball themed program, GOAL!, to primary school students.

The program is a free online resource integrating basketball into curriculum modules for students in Science, Technology, Engineering and Mathematics (STEM).

NBL commissioner, Jeremy Loeliger, said: “The NBL is proud to be working with The Huddle to convey the passion young people have for basketball, into the classroom.”

Richmond Tigers

Lastly, the Richmond Football Club has extended its partnership with Swinburne, through to the end of 2024.

The partnership will see the University partner the club’s AFLW side through the support for elite sporting pathways for women.

Richmond CEO, Brendon Gale, said Swinburne continued to be a valued partner of the club.

“Swinburne has backed our AFLW team since the beginning,” Gale said.

“It is fantastic to see that Swinburne is entrenched within our program and is helping our players to succeed both on and off the field.

“Already, we have some significant initiatives in place with Swinburne through the partnership that are mutually beneficial for what we want to achieve as businesses with shared values.

“Our AFLW Tigers will play five games at the Swinburne Centre in 2022, one up from last year and inclusive of our marquee Pride and Indigenous Round matches which the whole Club is very excited to be hosting,” he said.

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