Sage Becomes Official Partner Of The Hundred
Accounting, financial, HR and payroll technology company, Sage, has announced a multi-year partnership with The Hundred, with local small and mid-sized businesses, Sage customers and the community benefitting from the deal.
The partnership will see the company become the insights partner of The Hundred and the presenting partner of The Hundred Draft.
Sage will power the Decision Review System (DRS) for broadcasts and games, with branding also on the umpires’ uniforms, additionally, customers and community members will have access to tickets and experiences, content and promotional opportunities.
Commenting on the partnership, The Hundred commercial director, Rob Calder, said: “As a global leader in supporting small and mid-sized businesses with data-driven decision making, Sage is the perfect partner to power our Decision Review System this summer, and The Draft from next year.”
“We look forward to working with Sage as we get ready for another huge summer for The Hundred,” he said.
Sage chief marketing officer, Cath Keers, added: “The Hundred is a tournament with rich data at the heart of its decision-making, from drafting players to in-game analysis.”
“Fast accurate decision making powered by deep insights is how we help business flow for our customers.
“The partnership is an exciting opportunity to share the power of data with a global audience of cricket fans and communities around the UK.
“We’ll bring this partnership to life over the coming months and years making sure our colleagues, customers and communities all benefit with access to tickets and experiences, content and promotional opportunities,” she said.
The announcement comes after the England Cricket Board reportedly entered advanced discussions over a new broadcast rights deal.