New Partnership Helping Athletes Monetise Video Content

Athlete resource support organisation, Opendorse, have partnered with Twitter to provide student athletes a pathway to monetise video content on Twitter.

The new deals follows upcoming legislation that will allow college athletes in the US to be compensated for their name, image, and likeness (NIL).

Opendorse’s endorsement marketplace will partner with Twitter’s video sponsorships program with the aim to allow advertisers to support student-athlete content.

Twitter Sports senior partner manager, David Herman, said: “Over the years, we have developed content partnerships with networks, teams, and leagues to bring the biggest moments in college sports to life.”

“Athlete-generated content is the final, and most impactful piece of that puzzle.

“We’re committed to empowering athletes to not only create content, but to earn meaningful compensation once rules changes allow.

“Our partnership with Opendorse will bring opportunities to athletes across the full spectrum of college athletics,” he said.

On the partnership, Opendorse CEO, Blake Lawrence, said: “Opendorse and Twitter have partnered to deliver the market’s first clear solution for student-athletes to earn compensation from their NIL rights on social media.”

“This partnership will help connect student-athletes and advertisers and enable them to make the most of this opportunity coming to college sports,” he said.

Opendorse is an athlete support organisation that provides education, resources, technology, and other support services to better prepare athletes professionally with products such as Opendorse Ready, Opendorse Social, Opendorse Monitor, and Opendorse Deals.

A long-heated debate within American sports, the states of Alabama, Florida, Georgia, Mississippi, and New Mexico are the first to make changes to NIL legislation allowing student athletes to gain new income streams.

The legislation will be effective from 1 July.