The NBA Announces New Partnership With Greenfly

Greenfly, a provider of digital content workflow solutions, has announced a multi-year partnership with the NBA.

The partnership will look to enhance the digital and social media activity of the NBA by streamlining digital media assets across the league’s content channels.

The platform offers content sharing opportunities amongst NBA teams, players and partners, allowing them to deliver timely and relevant content across various digital channels.

By partnering with Greenfly, the NBA is hoping to strengthen connections with fans and see greater engagement across their digital channels, while Greenfly looks to offer new ways for sporting organisations to engage with their significant fan bases.

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