ICC Launches Official Anthem Ahead Of The T20 World Cup 2024

The International Cricket Council (ICC) has unveiled the official anthem for the ICC Men’s T20 World Cup 2024.

‘Light it Up’ a collaboration by Grammy award-winning artist Sean Paul and Caribbean band Kes, was created to amplify fan experience via a recognisable soundtrack.

“Light It Up” will debut live at the World Cup’s opening ceremony, co-hosted by the United States and the West Indies, with the anthem also set to feature in tournament promotional campaigns, broadcast and digital platforms.

The use of the anthem combines sporting spectacles with popular culture to enhance audience engagement, maintain excitement and establish connection in the lead-up to the event.

Tickets are now selling for the Men’s T20 World Cup 2024 via icc-cricket.com

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