Horizm, a digital assets company, has launched Marketplace, a billion-dollar digital tool that will use artificial intelligence (AI) to allow brands to identify and buy partnerships.

Marketplace uses an asset matching service that aggregates content groups across a range of digital sports inventory, allowing brands to identify suitable assets based on criteria such as their target audience, location, type of industry and budget. 

The platform is designed to minimise the time and steps involved for both parties when securing a partnership and uses precise geo-demographic targeting to enhance convenience. 

Horizm says the digital tool allows brands more flexibility in their sports partnerships, enabling proactivity and direct measurability in agreements that aren’t constrained by long-term, traditional partnerships. 

Horizm CEO, Pedro Mestriner, said: “When created this company, our vision was to help the sports and entertainment industries bridge the gap between what is possible on digital and what is currently being achieved.”

“We firmly believe that Marketplace is that bridge and represents the future of digital asset management in sports; it will empower brands to make better, more targeted investments that will deliver a greater ROI while also delivering new revenues for the many rights holders involved.

“To launch Marketplace with over US$1 billion (AUD$ 1.3 billion) in retained inventory, just two years into the company’s existence, is an achievement we are immensely proud of, but this is only the beginning,” Mestriner said.

The platform presents an opportunity for athletes and rights holders to expand their revenue stream from their existing inventory, with Marketplace already offering a combined US$1 billion (AUD$1.3 billion) in digital inventory.