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DAZN CEO Weighs Up Going Public


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ive sports streaming service, DAZN is reportedly considering going public to help the business grow with hopes of raising over USD$1 billion in an initial public offering (IPO).

DAZN co-chief executive, James Rushton, told Reuters the company could consider the IPO over the next few years following initial reports last year DAZN would make the decision this year.

“If circumstances were right, I can see us tapping the public capital markets or the private capital markets over the next few years,” Rushton said.

Discussing DAZN’s parent company, Access Industries, which is owned by billionaire, Len Blavatnik, Rushton said: “Can you see Access wanting to gain further support from someone else?”

“Yes, of course you can, that would be a natural thing to do,” he said.

After DAZN was hit hard by the COVID-19 pandemic due to the shutdown of global sports which meant users were able to cancel their subscriptions on short notice, the company recorded financial losses for the year.

On the potential of DAZN targeting domestic broadcast rights to the English Premier League, Rushton said: “Once the tender comes out, we’ll review it.”

“The global platform gives… us the opportunity to be agile and launch or supersize into new markets quite quickly,” he said.

Discussing further expansion, Reuters reported DAZN is looking to diversify its revenue base with plans to add a pay-per-view option and evaluate opportunities across the United Kingdom, France, Spain, and Asia.

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