HomeUncategorizedAdelaide Bite Rebrands To ‘Giants’ After 30 Year Hiatus

Adelaide Bite Rebrands To ‘Giants’ After 30 Year Hiatus

Adelaide Bite Rebrands To ‘Giants’ After 30 Year Hiatus

The Australian Baseball League’s (ABL) Adelaide Bite will now be known as the Giants, as the club looks to re-align with its heritage.

The Adelaide Giants were a foundation club in the first incarnation of the ABL from 1989-1999, even playing in the first game against the Perth Heat, before adopting the name Bite for the relaunched league in 2010.

Now thirty years later, the iconic name is back.

Adelaide Giants Executive General Manager, Shane Smallacombe, said this decision was a result of extensive research and discussion with fans.

“This is the ideal time to blend together the strong legacies of the Giants and the Bite, and to start a new chapter in our history,” Smallacombe said.

“Our conversations with fans over the past few years crystalised our view that the revival of the Giants brand was the right move.

“We spent a lot of time consulting with the local baseball community and receiving their permission to reignite the Giants for the modern era.”

Widespread feedback strongly supported the retention of State colours and the Club will wear a contemporary version of the traditional red, navy and gold, colours which the Bite have been associated with.

The Bite influence flows through to the new Giants logo which is a modern, clean design with two prominent baseball bats, while the alternate AG logo has a more classic feel.

Former Adelaide Giants player and current Baseball General Manager, Nathan Davison, believes the refreshed look and feel is going to provide strong inspiration for coaches and players.

“The mid-1990s was a very successful time for the Giants with crowds in excess of 10,000 people at Norwood Oval,” Davison said.

“If you talk to any past Giants player, they will tell you how much of an honour it was to play for the team at that time.

“Hopefully this new era gives the current crop of players a greater understanding and insight into the motivation, ambition and loyalty we shared, and further enhances our culture.

“We made good progress last season in building a young and talented roster and we are striving to be a part of the playoffs this summer.”

During the minor premiership season of 2014/15 over 5,000 fans packed Norwood Oval during Game Two of the Championship Series – the largest ever crowd to attend a modern ABL game.

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