The 24 Hours of Le Mans have announced a partnership with trading card company, Topps, making them the official licensing partner of the race.

The partnership between Topps and the 24 hours of Le Mans is significant one, where Topps, can expand their reach and tap into a new market of fans who are passionate about motorsport.

While the 24 hours of Le Mans has chance to work with a company that understood the value of collectibles and could help them create unique and high-quality merchandise for fans.

Commenting on the partnership, Topps GM of international sports & entertainment, Mark Catlin, said: “As one of the most prestigious and historical licenses in motor sport, 24H Le Mans is a brand we are excited and honoured to be representing in their Centenary year.”

Automobile Club de l’Ouest director of customers and events, Stéphane Andriolo, added: “On the eve of the Centenary of the 24 Hours of Le Mans, many partnerships are being formed with prestigious brands.”

“The history and heritage of the world’s greatest endurance race has always attracted collectors.

“We are very pleased to sign this partnership with Topps, the leading brand in trading cards. These products will allow all Le Mans 24 Hours enthusiasts to enjoy the race,” he said.

The first product will be released on Topps.com in February 2023 and will feature artwork from the original race posters from 1923 to present day.