LaLiga Studios will produce audiovisual content for LaLiga’s clubs, sponsors, and broadcasters.

It will also work with international platforms and brands in the development, production, and distribution of entertainment, documentary, fiction, and animation content.

Pilar Blasco, CEO of Banijay Iberia said he’s very proud to announce this partnership with LaLiga; a great generator of narratives around sport and its values.

“We are eager to use our experience in the production and creation of premium content to tell these stories, with the highest quality standards, so they become known all over the world,” Blasco said.

Cooke has been appointed as the managing director and executive producer of LaLiga Studios and will overlook its international growth utilising the footprint of both companies.

Commenting on international growth, LaLiga executive director, Óscar Mayo  said Banijay Iberia’s good track record of bringing premium quality viewing gives LaLiga Studios the best possible start.

“We have ambitious plans for LaLiga Studios, including working with the best brands, so it was critical for us to have the perfect partner,” Mayo said.

This strategic partnership will give Banijay Iberia the opportunity to utilise its production expertise and LaLiga, its knowledge and reputation to create content.

The announcement comes after LaLiga announced a partnership with OneFootball.