HomeFree ArticleLatest NewsTop Super Rugby Pacific Commercial Partnerships: Brumbies, QLD Reds and more..

Top Super Rugby Pacific Commercial Partnerships: Brumbies, QLD Reds and more..

Top Super Rugby Pacific Commercial Partnerships: Brumbies, QLD Reds and more..

As Super Rugby Pacific enters the second week of competition, the league’s clubs have been announcing several partnerships, here are the latest partnership announcements:

In general news, Chemist Warehouse has announced their support for all five of the NZ teams throughout the 2022 season.

Chemist warehouse CEO Azman Haroon is excited to see how the partnerships help the growing company engage with fans and infiltrate the rugby market. 

“Our long-term support of these fantastic clubs will see us connect with fans at every opportunity to promote active and healthy lifestyle so communities all across New Zealand can get well, stay well and live well,” Azman said. 

Team specific partnerships are as follows: 


The Brumbies will welcome continued support from the fortune 500 global technology services provider, DXC Technology. 

The partnership with the IT services company will use IT solutions to enhance the Brumbies profitability and will see DXC’s branding be placed on the back of the Brumby shorts for the season. 

The Brumbies have also announced Ray White will be the club’s principal partner for 2022. 

Under the agreement, Ray White’s branding will be displayed on the front of both the Brumbies super Rugby and Super W sides. 

The Brumbies will renew and strengthen their partnership with SGFleet for the 2022 season to see the brand’s logo be displayed on the top back of the Brumbies Super Rugby side jersey. 

Sydney based Young Hotel Group have also announced a three-year partnership with Brumbies in a deal that will see the Group’s logo appear on the team’s jersey.

Finally, Shaw Partners and Financial Services have expanded their partnership with the Brumbies to become one of their major club partners for the 2022 season. 

QLD Reds

The Qld Reds have announced that the Westpac Group will become the club’s new principal partner. 

The two-year deal builds on QLD Red’s existing relationship with the group and will see Westpac’s logo be displayed on the front of the QLD Red’s playing jersey. 

NSW Waratahs 

In a busy month for the NSW Waratahs, the club has announced several new partnerships. 

Following the disaster in Tonga, the NSW Waratahs have partnered with Red Cross Australia to raise money for the Australian Red Cross Tonga Recovery Appeal. 

The announcement of a one-year partnership with Fitness Outcomes, a high protein meal delivery service, will see NSW Waratahs teams be supplied with ready-made meals and will see the brand’s logo appear on the Waratah Women’s, Waratahs Academy and Gen Blue playing shorts. 

The club has also announced Lord Howe Island Distilling Co will become its official Gin and Vodka partner. 

Fans attending the Waratah’s home fixtures at Leichhardt Oval this year will be able to purchase and sample the distilling company’s products. 

Western Force

In an exciting new partnership, Western Force have announced a three-year partnership with The University of Western Australia (UWA).

UWA branding will be featured across the shoulders of the team’s apparel and the university will become the official supporting partner of the Western Force cup to help Force develop the game and foster talent in high schools. 

The partnership will also provide study opportunities for Force players while allowing UWA students to access work, internship and volunteering opportunities with the Western Force. 

The Western Force have also secured a multi-year principal partnership with industrial and asset integrity services provider, Altrad. 

Altrad’s logo will appear on the front of women’s and men’s teams home and away jerseys as well as their training wear. 

Harvey Beef will also extend and widen their partnership with Western Force. 

The partnership extension will see the brand’s logo on the front of the men’s and women’s shorts. 

Hurricanes NZ

The Hurricanes will partner with wearable vibration therapy designers, Myovolt, for the 2022 season to assist the club with its players preparation and recovery. 

Hurricane’s head physiotherapist, Leevan Santos, s excited to use the therapeutic sport’s recovery technology to innovate the club’s training and pre-game routine. 

“The key is consistency, keeping the players healthy and on the park has a big impact on performance and we’re always looking at new ways of training smarter,” Santos said. 

The Hurricane’s have also announced partnerships with Pure sports nutrition, Smiths City and Eat My Lunch for the 2022 season. 


In a bid to improve gender equality within its workplace, Komatsu has signed a two-year partnership with the Blues. 

The partnership will provide Komatsu employees and apprentices with a team of high achieving female role models to inspire women in the industry while also creating opportunities for the Blues to access advice from the company. 

Melbourne Rebels 

In conjunction with Rugby Victoria, the Rebels have announced SIXT as its new official car rental partner. 

The partnership with the vehicle rental company, which is heavily involved with sporting clubs around Australia, will help Rugby Victoria officers get out into the community and will see the SIXT logo be printed on the back of the Rebels men’s jerseys. 

The Rebels have also announced a three-year partnership with global fintech solutions business, Ebury. 

The deal is one of the Rebels’ biggest deals in its history and will see the business come on board as the club’s major partner, with its logo being displayed on the front of the men’s jersey and on the shoulders of the women’s jersey. 

Fijian Drua

ANZ Fiji has announced its support of the Super Rugby Pacific’s newest team through its commencement of its sponsorship with Fijian Drua. 

Furthermore, Fiji’s leading alcoholic beverage manufacturer, Paradise Beverages, have publicized their partnership with the club through their release of a Fijian Drua memorabilia can. 

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