HomeFree ArticleLatest NewsTop NRL Commercial Partnerships: Storm, Broncos, More

Top NRL Commercial Partnerships: Storm, Broncos, More

Melbourne Storm Cointree

Top NRL Commercial Partnerships: Storm, Broncos, More

With the 2022 NRL preseason underway, here are the latest commercial partnerships across the NRL.

Melbourne Storm

The Melbourne Storm have announced a partnership with Cointree, which sees the cryptocurrency exchange platform become the club’s cryptocurrency partner through to the 2024 season.

Cointree will be present on the sternum of the playing and training jerseys in 2022 and move to the front and back of their playing shorts for the 2023 and 2024 seasons.

Commenting on Cointree and partners, Melbourne Storm chief executive officer, Justin Rodski, said: “Cointree has a genuine commitment to supporting education and learning as part of their platform, and we are really excited to be partnering with the Cointree team as we begin this exciting journey together.”

“We have been looking to diversify our partnerships in the last 12 months and find new opportunities for our members and fans to engage with the club and our partners.

“Our partners have been extremely loyal over the last two years and to have new partners, like Cointree, join our family gives us great confidence heading into the next few years,” he said.

Brisbane Broncos

Elsewhere in the NRL, the Brisbane Broncos announced a two-year partnership with outdoor leisure retailer, BCF.

BCF’s logo will feature on the club’s playing shorts as a premier partner for both the NRL and NRLW 2022 and 2023 seasons.

Commenting on the partnership, BCF general manager of marketing and ecommerce, Nathan Reaves, said: “BCF is thrilled to be partnering with the Brisbane Broncos for the upcoming NRL & NRLW seasons.”

“Like the Broncos, we have a deep and established history here in Queensland and as the leading outdoor leisure retailer in Australia, we saw a great chance to bring our brands together and promote our shared passion for an outdoor lifestyle,” he said.

Wests Tigers

The Wests Tigers have announced a new four-year partnership with PlayUp seeing the bookmaker become a premier partner of the club.

Not only does the deal put PlayUp branding on player uniforms, but the company will also have naming rights to Wests Tigers Field Club at CommBank Stadium, as well as matchday activations and digital advertisements through eDMs,  website and social media channels.

Commenting on the deal, Wests Tigers chief executive officer, Justin Pascoe, said: “On behalf of all at Wests Tigers, I’d like to welcome PlayUp as our official wagering partner and express our thanks for their support over the next four years.”

“It’s great to embed a first-class global wagering brand into our corporate family, and we’re looking forward to a strong partnership on and off the field,” he said.

The deal comes two weeks after the club announced an extension with ELMO software through the 2022 NRL season, which will see ELMO branding on NRL player media polos and match day signage.

Manly-Warringah Sea Eagles

Lastly, the Manly-Warringah Sea Eagles have announced a partnership with Beaches Sea-Doo & Can-Am.

The company will be present at 4 Pines Park for Sea Eagles home games throughout the 2022 season

Commenting on the club and goals for the partnership, Beaches Sea-Doo and Can-Am managing director, Simon Kendrick, said: “The Sea Eagles are our local team, it’s a pleasure to get behind the club and show our support as a new sponsor ahead of what is sure to be an exciting season in 2022.”

“In addition to supporting the club, we are also focused on ensuring Sea Eagles Members and fellow corporate partners get the best deals possible on any of our Sea-Doo watercraft and Can-Am vehicles,” he said.

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