NASCAR fans will have a lot to look forward to with Ally Financial Inc.’s new Championship-wide sponsorship, where Ally Bank will become the official consumer bank of NASCAR and NASCAR-owned tracks.

This multi-year deal not only expands Ally’s presence in the sport, but also focuses on providing fans with unique and engaging experiences while promoting inclusivity in racing.

A key part of the sponsorship is the ‘Ally Pre-Race Tailgate’ which will kick off at The Clash in Los Angeles.

Throughout the season, Ally will continue to bring fans exciting events and programming that will enhance their overall experience.

Commenting on the partnership, Ally chief marketing and public relations officer, Andrea Brimmer, said: “We’ve loved every minute of the ride since becoming a sponsor of the No. 48, from seeing the growth in popularity of the sport to the increased diversity among team ownership.”

“The timing couldn’t be better for us to complement our wonderful relationship with Hendrick Motorsports by expanding our footprint as an official NASCAR sponsor,” she said.

NASCAR EVP and chief revenue officer, Daryl Wolfe, added: “Ally is making a positive impact on our sport through their relationship with Hendrick Motorsports, and we’re thrilled to now welcome them as the Official Consumer Bank of NASCAR.”

“Ally’s ‘Do It Right’ ethos aligns perfectly with our values, and we are confident that our partnership will bring new levels of innovation and inclusivity to the industry,” he said.

Additionally, Ally also has a full-season relationship with Hendrick Motorsports, which solidifies their commitment to the sport by providing fans with the best possible experience.