Coca-Cola has been unveiled by CONMEBOL as an official sponsor of club competitions, with the deal covering a three-year commercial cycle from 2023 to 2026.

As part of the agreement, Coca-Cola will sponsor the men’s premier Copa Libertadores, the second-tier Copa Sudamericana, and the women’s Copa Libertadores Femenina.

The sponsorship also includes the annual CONMEBOL Recopa, which is a contest between the winners of the Libertadores and Sudamericana.

Coca-Cola will use the opportunity to promote its sports drink, Powerade, where both will both have a significant presence at all four competitions, with visibility in stadiums, the mixed zone, the substitute benches, dressing rooms, and press conferences.

Additionally, Coca-Cola has planned various activations in the stadium, fan zones, and hospitality areas, with the brand will also organising activities with legends and ambassadors of CONMEBOL.

Commenting on the partnership, CONMEBOL president, Alejandro Domínguez, said: “The alliance with two global brands as strong as Coca-Cola and Powerade cause us great satisfaction.”

“The association with solid and prestigious companies to achieve such noble objectives is always excellent news,” he said.

Finally, Coca-Cola will also have the rights to organise the ‘Tour de las Copas’, which will take the trophies of the four competitions on tour throughout South America.