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he Western Bulldogs have announced a new three-year partnership with McDonald’s, seeing the fast-food giant become a gold partner of the AFL club.

The partnership is set to focus on driving fan engagement through activations across the Bulldogs’ digital platforms, with both parties also collaborating on initiatives to support the Ronald McDonald House.

Western Bulldogs chief commercial officer, Nick Truelson, said the partnership will help create a better experience for Bulldogs members and fans.

“We are looking forward to creating fan engagement activities with the McDonald’s team over the next three years, focussed on digital branded content,” Truelson said.

“As we look into the future and we see crowds return to stadiums, we are keen to work with McDonald’s on activations which create a better match-day experience for our loyal members and fans,” he said.

McDonald’s Australia market director for Southern Region, Brad McMullen, said the latest partnership with the Bulldogs is an extension of McDonald’s commitment to the AFL and its clubs.

“We’re pleased to be teaming-up with the Western Bulldogs, as we continue our support of AFL,” McMullen said.

“We’re proud to play an active role in communities across Australia, and together with the Western Bulldogs we hope we can help more Aussies enjoy and participate in the game of AFL,” he said.