In an exclusive interview with Ministry of Sport, for the ‘Brand Break’ interview series, LaSource co-founder and CEO, Samuel Westberg, broke down the metaverse and the importance of new technologies for fan engagement.
Commenting on how LaSource works with broadcasters to create fan engagement, Westberg said the European sports ecosystem was built on broadcasters paying a lot of money to acquire content, with leagues distributing funds to clubs.
“We also work with broadcasters who only...