Euroleague Basketball secures long-term partnership with Motorola

Euroleague Basketball, the organiser of top-tier European club competitions, has inked a new partnership with Motorola, the telecoms giant owned by technology company Lenovo.

The collaboration, set to extend until the end of 2026, designates Motorola as a premium partner for both the premier EuroLeague and the second tier EuroCup club competitions throughout the contract’s duration.

Motorola is poised to enjoy prominent brand visibility during all EuroLeague and EuroCup games, both in-arena and during broadcasts. The partnership further extends to encompass visibility across the digital platforms and content of these high-profile basketball competitions.

The partnership also involves collaborative initiatives, leveraging the technological prowess of Lenovo and Motorola. It aims to explore and implement innovative projects that enhance the overall fan experience and showcase the capabilities of their cutting-edge infrastructure.

“We are entering a tremendous opportunity, through the sponsorship of the EuroLeague and EuroCup,” said Lara Rodini, Lenovo’s Global Sponsorship and Activation Director.

“This partnership will also allow Motorola to create exclusive content and engage fans worldwide.”

Motorola’s commitment to sports sponsorship continues to grow, with this Euroleague Basketball partnership joining an impressive portfolio that already includes prominent associations with Formula 1 and Ducati Corse in motor racing, NBA’s Chicago Bulls and Milwaukee Bucks, Spain’s LaLiga football league and MLB outfit San Diego Padres.

The announcement comes on the heels of Euroleague Basketball’s recent extension of its partnership with OlyBet, the online betting operator in the Baltic countries.

Image credit: Sandro Halank