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NHL renews sponsorship deal with Verizon

The National Hockey League (NHL) has announced the extension of its sponsorship agreement...

February 19, 2024
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F1 Academy series partners with Charlotte Tilbury to empower female rivers

The all-female F1 Academy Series has forged a partnership with renowned personal care...

February 19, 2024
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TNT Sports secures exlusive live rights to FA Cup from 2025/26

The Football Association has inked a significant four-year domestic broadcast agreement for the...

February 19, 2024
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Unibet named official betting partner for PFL Europe division

The Professional Fighters League (PFL), a leading mixed martial arts (MMA) organisation, has...

February 19, 2024
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International Gymnastics Federation launches PPV livestream platform for 2024 World Cup events

The International Gymnastics Federation (FIG) has announced the launch of its new pay-per-view...

February 16, 2024
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Netball Super League inks Broadcast Deal with Sky Sports and BBC

The UK’s esteemed Netball Super League (NSL) has entered into a transformative broadcast...

February 16, 2024
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World Curling relaunches streaming platform in partnership with StreamAMG

The governing body of World Curling has announced a partnership with StreamAMG, a...

February 16, 2024
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NHL breaks new ground with 3D game experience on Roblox

The National Hockey League – the world's leading domestic ice hockey competition –...

February 16, 2024
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Ladbrokes announces regional sponsorship deal with UFC in Australia and New Zealand

Entain-owned betting brand Ladbrokes has inked a regional sponsorship agreement with the Ultimate...

February 15, 2024
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New Balance named official uniform supplier for Supercars Championship

Supercars has revealed a new partnership with renowned sportswear giant New Balance, endorsing...

February 15, 2024
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Saudi Arabia to host inaugural snooker event with US$2.5m prize pool

Saudi Arabia is set to make its mark on the snooker world with...

February 15, 2024
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Paramount Global announces workforce eduction following record Super Bowl viewership

Paramount Global, the parent company of prominent US national network CBS, has revealed...

February 15, 2024
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NWSL reveals major partnership with Google Pixel for enhanced playoff experience

The National Women’s Soccer League (NWSL) – the United States’ elite professional women’s...

February 15, 2024
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Mastercard launches Web 3.0 trivia game for UEFA Champions League fans

Mastercard, a long-standing partner of Europe’s premier club soccer tournament, the UEFA Champions...

February 14, 2024
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PepsiCo partners with Saudi Pro League to elevate fan experience

The Saudi Pro League (SPL), Saudi Arabia’s premier domestic soccer competition, has announced...

February 14, 2024

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