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New Balance named official uniform supplier for Supercars Championship


Supercars has revealed a new partnership with renowned sportswear giant New Balance, endorsing the global brand as the official uniform supplier for the Repco Supercars Championship starting from 2024.

Commencing with the highly anticipated Thrifty Bathurst 500 scheduled for February 23-25, Supercars staff and administrative personnel will don a range of New Balance gear at race events throughout the entire 2024 season.

The comprehensive apparel lineup will feature a variety of New Balance-branded items including footwear, polo shirts, hoodies, jackets, jumpers and more. This collection is designed to embody the fusion of performance, safety, style and comfort, tailored to meet the demands of Supercars events across Australasia.

“We are delighted to welcome New Balance into the Supercars family as our official uniform supplier,” said Jamie Black, General Manager of Commercial at Supercars.

“Our dedicated staff perform a variety of tasks to put on our Championship, and as we know, our events can take place in a variety of unpredictable conditions. New Balance’s wide-ranging apparel will ensure our team will be equipped to perform their job comfortably and safely, while maintaining the professional appearance we intend to portray.”

The collaboration also involves the support of Belgravia Apparel, the exclusive distributor of New Balance apparel in Australia.

“New Balance is proud to partner with Supercars and add the Championship to our portfolio of elite professional sporting partnerships,” Dean Howard, New Balance Country Manager for Australia & New Zealand, added.

“This collaboration not only aligns with our commitment to performance and innovation as a brand, but also resonates with the passion and dedication shared by the Supercars community.

“We look forward to working with the team at Supercars and seeing the New Balance brand represented at the track, starting at Bathurst in just a few weeks.”

Belgravia Apparel, as the distributor of Elite New Balance apparel in Australia, plays a role in facilitating this partnership, ensuring a seamless integration of the iconic sportswear brand into the Supercars ecosystem.

Supercars personnel will make their debut in their New Balance uniforms at the Thrifty Bathurst 500, taking place in a couple of weeks at Mount Panorama.

Australia-based fans can catch live coverage of the event on the Seven and Foxtel networks.

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