Unibet named official betting partner for PFL Europe division

The Professional Fighters League (PFL), a leading mixed martial arts (MMA) organisation, has announced Unibet as its official sportsbook and betting partner for the PFL Europe division in the UK and France.

The two-year partnership with Unibet – a prominent online betting platform under Kindred Group – will kick off at the highly anticipated 2024 PFL Europe Paris event, slated for March 7 at the Accor Arena.

Building on their successful collaboration during the 2023 PFL Europe Paris event, PFL and Unibet are primed to elevate the MMA betting experience for fans across the UK and France.

PFL Europe, introduced in collaboration with the renowned sports streaming service DAZN in late-2022, serves as a feeder competition for the PFL spotlighting European talent across four weight classes. With 32 fighters representing 14 countries, PFL Europe promises exhilarating match-ups and fierce competition.

Fans can catch all the action live on DAZN, along with coverage on various international television networks.

Rooted in its innovative sports-season format, PFL has quickly risen as a standout in combat sports since its inaugural event in 2018. Bolstered by SRJ Sports Investments, a sports-focused investment vehicle backed by Saudi Arabia’s Public Investment Fund, secured a significant minority stake in PFL of $100 million in September.

Setting itself apart with a structured regular season and playoffs, PFL offers a distinctive sporting experience within the MMA landscape.