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International Gymnastics Federation launches PPV livestream platform for 2024 World Cup events

International Gymnastics Federation launches PPV livestream platform for 2024 World Cup events

The International Gymnastics Federation (FIG) has announced the launch of its new pay-per-view (PPV) live-streaming platform in collaboration with Spring Media, a Swedish sports marketing agency, and StayLive, the hosting platform owned by Spring Media.

This over-the-top (OTT) platform will cater to fans of artistic, rhythmic and trampoline gymnastics, offering live coverage of the finals of various World Cup and World Challenge Cup events throughout 2024. It will initially be available in select territories, potentially filling the gap in markets without existing broadcast deals for these events.

Accessible through figtv.sport, the platform offers fans the option to purchase either a season pass or single-event access. Coverage will not be available in the host countries of the respective events.

FIG joins a growing list of international sports federations launching their own OTT platforms, following the footsteps of soccer, cricket, rugby and tennis governing bodies.

The 2024 World Cup season kicks off with the Apparatus World Cup in Cairo, Egypt. These tournaments, spanning artistic, rhythmic and trampoline gymnastics, also serve as qualification events for the 2024 Paris Olympics.

Dentsu, the Japanese advertising and marketing giant, holds the global distribution rights to events across the FIG World Cup Series in 2024.

Spring Media has a production partnership with FIG extending through 2024.

“I’m delighted that we have been able to make this live streaming service available with the support of Dentsu, the worldwide rightsholder for the FIG World Cup series,” FIG President Morinari Watanabe said.

“The most frequent question we hear from our fans is, ‘Where can I watch this live?’. The launch of this new service just in time for the Olympic year shows that we have listened.”

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