Tag: f1

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Gucci Rebrands Alpine in Formula One Title Partnership from 2027

Italian luxury fashion house Gucci has signed a landmark multi-year agreement to become...

May 29, 2026
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Formula 1 and Hasbro Launch Announce Partnership

Formula 1 and toy and games industry leader Hasbro have announced a global...

May 21, 2026
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Formula 1 Names Marsh as Official Risk and Insurance Brokering Partner

Formula 1® has today announced a multi-year partnership with Marsh, a global leader...

April 29, 2026
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Formula 1 and Allwyn Secure Long-Term Partnership Extension

Formula 1 and Allwyn League , a leading lottery-led entertainment provider, have announced...

March 27, 2026
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Formula 1 Joins Circular Bioeconomy Alliance Established by Majesty King Charles III

Formula 1 has announced its new status as an affiliate member of the...

March 26, 2026
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Formula 1 and British Council Expand Global STEM Education Initiative

Following a pilot year that reached over 150,000 young people, Formula 1 has...

March 25, 2026
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Paulaner Leverages Audi F1 Partnership to Target Top Premium Spot in China

390-year-old German brewery, Paulaner, has reported record-breaking growth in China, fueled by its...

March 19, 2026
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Y-3 and Mercedes-AMG PETRONAS F1 Team Unveil Avant-Garde “Wolf” Collection

Y-3, the long-standing collaboration between adidas and Japanese designer Yohji Yamamoto, has announced...

March 18, 2026
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Network 10 Breaks Records with F1 and Matildas Ratings Surge

Network 10 has cemented its status as a premier sports broadcaster, delivering a...

March 10, 2026
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Record-Breaking 483,000 Fans Witness Mercedes 1-2 at 2026 Australian Grand Prix

The 2026 Formula 1 season officially launched at Albert Park with a record-shattering...

March 10, 2026
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How Melbourne Secured the F1 Australian Grand Prix

While the 2026 Formula 1 season launched this weekend in Melbourne with a...

March 9, 2026
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Melbourne Transforms into Global Hub for High-Stakes Formula 1 Brand Activations

The 2026 Formula 1 season opener has officially turned the city of Melbourne...

March 6, 2026
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Formula 1 and Foxtel Group Secure Multi-Year Broadcast Extension Through 2027

Formula 1 and the Foxtel Group have officially extended their broadcast partnership in...

March 5, 2026
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McLaren Racing Unlocks Global Reach with Etihad Airways Partnership

McLaren Racing has secured a high-profile agreement with Etihad Airways, naming the UAE’s...

February 27, 2026
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ESPN Secures Exclusive Formula 1 Rights for Latin America and Caribbean Through 2028

Formula 1 has finalised a major three-year extension with ESPN Inc., ensuring the network...

February 26, 2026

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