Formula 1 and Hasbro Launch Announce Partnership

Formula 1 and toy and games industry leader Hasbro have announced a global licensing partnership to launch a specialised F1-themed edition of the iconic board game, Monopoly.

The Monopoly: Formula 1 Edition became available for worldwide pre-order on 20 May 2026, ahead of its full commercial retail rollout scheduled for 15 July 2026.

The licensing collaboration serves as a mechanical necessity for Formula 1’s overarching fan-engagement strategy, creating year-round touchpoints for the sport outside of live race weekends.

By embedding the 2026 grid, team assets, and real-world racing regulations into a globally recognised tabletop format, the property is looking to capture a broader family and casual gaming demographic.

Commenting on the “Monopoly is one of the most iconic and best-loved board games in the world, so we’re thrilled to bring a Formula 1 twist to such a classic,” said Formula 1 Chief Commercial Officer Emily Prazer. “This edition captures the excitement and competitiveness of the sport in a fun, accessible way, and we’re confident fans of all ages will love going head-to-head with their friends and family when they take to the grid.”

“We’ve reimagined the classic Monopoly experience through the lens of F1: the circuits, the rivalries, the relentless pursuit of the podium to create something that feels authentic to both worlds,” added Billy Lagor, President of Toy & Games at Hasbro. “The collaboration between our teams produced something genuinely special, and I think fans on both sides are going to feel that the moment they open the box.”

Reimagined Mechanics and Grid Authenticity

The special edition departs from traditional property-purchasing rules to replicate the competitive architecture of a real-world racing season. Key modifications built into the new gameplay include:

• The F1 Calendar Board: Traditional Atlantic City properties have been replaced by the 24 circuits featured on the official global Formula 1 calendar.
• The Monopoly Grand Prix: Instead of collecting standard currency upon passing the traditional “GO” square, players select a 2026 constructor team and race driver helmet tokens around a custom central track to claim a Grand Prix victory.
• Championship Points Systems: Players battle for points and race victories rather than raw real estate portfolios. The first player to finish the circuit wins the Drivers’ Championship, while the player with the highest accumulated points wins the Constructors’ Championship.
• Premium Zinc Game Pieces: The box set features 11 die-cast zinc tokens modeled after F1 cars alongside 11 molded team helmets, enabling full tactical modification and strategic pit stops.

The consumer activation follows a massive commercial push by Hasbro’s gaming division, coming on the heels of major cross-branded retail campaigns in the Asia-Pacific region to mark Monopoly’s 90th anniversary milestone.

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