Parramatta Eels Secure Multi-Year Partnership with Mother Energy

The Parramatta Eels have officially announced a new multi-year partnership with Mother Energy, appointing the brand as the club’s Official Energy Drink Partner through the conclusion of the 2027 NRL season.

This collaboration seeks to integrate the high-energy brand into the Eels’ match-day experience at CommBank Stadium, with a focus on enhancing fan engagement and entertainment.

A cornerstone of the partnership is the introduction of the “Mullet Cam” activation, a crowd-focused initiative designed to highlight fans on the big screen during home games. The activation is set to debut this Sunday, July 5, during the Eels’ high-stakes Round 18 fixture against the Manly Warringah Sea Eagles. In addition to on-site activations, the deal encompasses a range of digital fan engagement campaigns, including exclusive promotions and giveaways across the club’s official social media channels.

Commenting on the partnership, Parramatta Eels chief commercial officer, Daniel Clifford, said: “Mother is an iconic and energetic brand that aligns strongly with the passion and entertainment our Members and fans bring every week.”

“We’re looking forward to launching the partnership this Sunday by bringing the Mullet Cam experience to CommBank Stadium for what promises to be a lot of fun.

“This partnership is another example of our commitment to delivering engaging experiences for our fans while aligning with brands that share our ambition and energy,” he said.

Mother Energy representative Mitchel Whittet emphasised the importance of connecting with the club’s supporter base. 

“We’re incredibly excited to launch our partnership with the Parramatta Eels.”

“The Eels have one of the most passionate fanbases in the game, and we’re looking forward to creating memorable experiences for fans both at CommBank Stadium through our Mullet Cam activation and other exciting initiatives to come, amplifying our brand pillars of good times and Aussie humour.

“This partnership is all about bringing energy, entertainment and unforgettable moments to rugby league fans,” Whittet said.

The deal marks a strategic addition to the Eels’ commercial portfolio, further diversifying their partner landscape ahead of the final rounds of the 2026 season.

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