Victorian Government Backs Sports Tech Pioneer HITIQ in High-Skilled Job Expansion

The Victorian Government has announced a strategic partnership with ASX-listed sports technology company HITIQ to expand its advanced manufacturing and research facility in South Melbourne.

This investment is set to bolster the state’s position as a global leader in sports innovation, resulting in the creation of 26 new high-skilled jobs and the preservation of 20 existing roles within the organisation.

The expansion will focus on accelerating the product development, manufacturing, and R&D capabilities of HITIQ’s groundbreaking “smart mouthguard” technology. Developed through more than a decade of research and over $30 million in capital investment, the device utilises sophisticated sensor data and AI-driven analytics to monitor head impacts in real-time.

By providing timely and objective data, the technology is revolutionising concussion management, a critical health concern within professional and community sports alike.

HITIQ’s impact is already felt at the highest levels of global sport, with its technology currently utilised by major organisations including the AFL, AFLW, NRL, and the English Premier League.

Beyond the elite level, the company is aggressively expanding its footprint into amateur, community-level, and youth sports programs. Given that an estimated 100,000 concussions occur annually in Australia, the integration of this technology into grassroots sports is viewed as a vital step in mitigating long-term neurological risks for young athletes.

The initiative reinforces Victoria’s status as the nation’s premier hub for sports technology. With the state currently home to 39 per cent of all Australian sports tech businesses and accounting for nearly half of the nation’s total jobs in the sector, HITIQ’s growth underscores the ongoing commercialisation of local expertise. Following successful entries into international markets including the UK and Canada, HITIQ remains a central player in Victoria’s thriving innovation ecosystem.

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