Formula 1 and Disney Expand Partnership with Pixar’s Cars Crossover at Italian Grand Prix

Formula 1 and Disney are scaling their extended global collaboration through a commercial activation at the Formula 1 Pirelli Gran Premio d’Italia 2026 in Monza.

Marking the inclusion of Disney and Pixar’s Cars within the broader global partnership, which has been officially secured through 2028, the race weekend serves as a major milestone celebration for the beloved franchise’s twentieth anniversary on one of international motorsport’s most prestigious stages.

The experiential and commercial showcase features a special appearance and honorary track lap by Lightning McQueen, displaying an all-new bespoke livery born from the Formula 1 and Disney creative alliance.

In addition, the high-performance Mercedes-AMG GT 63 PRO 4MATIC+, which debuted earlier this season at the Hungarian Grand Prix as the fourteenth Official FIA Formula 1 Safety Car carrying the iconic three-pointed star, will receive an exclusive Cars-inspired makeover for the Monza event.

Beyond on-track activations, the partnership unlocks commercial value through targeted merchandising and global retail distribution.

Attendees at Monza will have immediate access to trackside retail outlets stocking the exclusive Disney and Pixar’s Cars with Formula 1 collection, featuring branded apparel, accessories, collector items, and die-cast vehicles produced by Mattel.

Simultaneously, international fans can purchase selected product lines online via the Official F1 Store and DisneyStore.com, maximising retail monetisation and worldwide brand visibility ahead of Lightning McQueen Day.

Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today!.