Formula 1 and ServusTV Lock In Free-to-Air Broadcast Extension in Austria Through 2029

Formula 1® and ServusTV have finalised a broadcast rights extension, ensuring that motorsport fans in Austria will retain access to live, free-to-air coverage of the FIA Formula One World Championship™ through the end of the 2029 season.

The renewal builds upon an existing six-year partnership between the two entities. The new agreement extends the current contract through 2026 and guarantees uninterrupted coverage starting in 2027, spanning all primary distribution platforms.

Emphasising the strategic value of maintaining high-quality, accessible coverage for the sport’s regional fanbase, chief media rights and broadcasting officer of Formula 1, Ian Holmes, said: “We are delighted to extend our partnership with ServusTV, who have delivered world-class broadcasting for our passionate fans in Austria over the last six years.”

“Their dedication to delivering high-quality, free-to-air coverage ensures that fans across the country can continue to enjoy the drama and excitement of Formula 1.

“This extension reflects the strength of our collaboration and a shared ambition to grow the sport and bring F1 closer to our Austrian audience,” Holmes said.

Highlighting the continuity this agreement provides to Austrian motorsport enthusiasts and fans, global head of content at ServusTV, Matthias Brügelmann, added: “Over the past six years, ServusTV and Formula 1 have built a strong and successful partnership and extending this collaboration for a further three years is great news for motorsport fans in Austria.”

“They can continue to watch their favourite sport free-to-air and in top quality on ServusTV and ServusTV On,” Brügelmann added.

Distribution Channels & Race Weekend Inventory

Under the terms of the renewed agreement, ServusTV retains comprehensive broadcasting rights across all of its media channels. Austrian audiences will receive complete free-to-air coverage across the entire race weekend structure:

The extension solidifies Formula 1’s media footprint in the Austrian market, securing long-term broadcast stability and free viewer access across both traditional television and digital streaming environments.

Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today!.