Formula 1 Names Marsh as Official Risk and Insurance Brokering Partner

Formula 1® has today announced a multi-year partnership with Marsh, a global leader in insurance brokering and risk management. The agreement designates Marsh as the sport’s Official Risk Partner and Official Insurance Brokering Partner.

The collaboration leverages the global reach of both organisations; Formula 1 currently races in more than 20 countries with a fan base of 827 million, while Marsh operates across 130 markets.

The partnership is a mechanical necessity for F1 as it continues to scale its commercial and logistical operations, requiring sophisticated, data-driven risk analytics to manage the complexities of a global touring series.

Enhancing Performance Through Risk Analytics

Noting that the synergy between the two entities is rooted in high-stakes decision-making, president and CEO of Marsh, said: “Formula 1 embodies the pinnacle of performance, precision, and resilience—values that are deeply aligned with Marsh’s commitment to helping clients navigate complexity.”

“Success depends on data-driven insight and a keen analysis of risk to drive performance,” Doyle said. 

Welcoming Marsh to the sport’s growing commercial portfolio, which has seen record growth in the 2026 cycle, Formula 1 president and CEO, Stefano Domenicali, added: “Both organisations have enormous reach delivered through a unified ecosystem dedicated to excellence.”

“As the sport continues to build momentum, we have huge opportunities with Marsh to think big and achieve great things together,” Domenicali said. 

A central pillar of the partnership is the launch of ‘Risk Perspective’, a new digital content series to be featured on F1.com and the F1 app.

The series will analyse nine specific circuits, providing fans and business leaders with insights into how teams and drivers interpret risk and make decisive calls under extreme pressure.

Commercial Activations and Global Brand Presence

As an Official Partner, Marsh will secure a prominent physical and digital footprint within the F1 ecosystem:

• Trackside Branding: Marsh will have high-visibility signage at Grands Prix throughout the season.
• Curated Guest Experiences: The firm will leverage F1’s premium hospitality platforms to engage with global business leaders and clients.
• Unified Global Branding: The deal represents a bold step for Marsh to consolidate its brand presence under a single, high-performance banner.

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