Supercars have announced that Top Shelf International (TSI) will become its official whiskey, bourbon and vodka partner through its premium spirit brands, NED Whisky and Grainshaker Vodka.

The three-year deal will give NED and Grainshaker supply rights, making them available in public bars and hospitality suites at Supercars events, while TSI product branding will also be shown on Supercars’ broadcast assets, digital integration and onsite activations during events.

The partnership will also see NED take naming rights of the Tasmania SuperSprint, running from 26-27 March at Symmons Plains.

Commenting on the partnership, Supercars commercial general manager, Jamie Black, said: “Through its NED Whisky and Grainshaker Australian Vodka products, Top Shelf International is looking to connect with Supercars fans and we are pleased to have signed a partnership that we can build on over coming years.”

TSI chief executive officer, Drew Fairchild, said both brands are a perfect fit, due to the national and ambitious structure of the Supercars competition.

“Now more than ever consumers are looking to support Australian and the Supercars supporter base, with its regional and metropolitan footprint and passionate fans, will enable us to continue to grow both NED and Grainshaker via the delivery of memorable experiences at venues around the country,” Fairchild said.

“We’re looking forward to maximising the opportunity to present NED and Grainshaker over the next three years as we continue to build the distribution and awareness of these premium, distinctively Australian brands,” he said.