RWLC Announces Stats Perform Partnership
The 2021 Rugby League World Cup (RWLC) has announced data and AI technology company, Stats Perform, as their exclusive official data partner for the re-arranged men’s, women’s, and wheelchair tournaments.
The deal will see Stats Perform use artificial intelligence (AI) to elevate media analysis and fan engagement.
Stats Perform will also use their AI and machine learning to deliver rich data insights and storytelling of the RWLC through their global sales network.
Commenting on the partnership, Stats Perform chief revenue officer, Steve Xeller, said: “We’re delighted to announce our partnership with Rugby League World Cup 2021 and be a part of powering the first Rugby League World Cup that encompasses the men’s, women’s and wheelchair competitions within one tournament.
“Stats Perform has a long history of growing Rugby League globally through our market leading data, content, and distribution, and this deal is yet another milestone in Stats Perform’s commitment to supporting the expansion of the sport across the globe,” he said.
RLWC2021 chief executive, Jon Dutton, added: “The RLWC2021 is committed to making a real impact in communities, and one of the ways we can support this is by delivering the best possible experiences for our passionate fans, along with supplying our partners and teams with the highest quality match data.”
“Stats Perform have been appointed as our official data supplier, due to their longevity and reliable history in the industry.
“I look forward to working with them as they help us deliver the biggest, best and most inclusive Rugby League World Cup in history,” he said.
National team coaches, analysts and performance staff will also have access to Stats Perform’s fully integrated analysis platform, RugbyHub, which provides match footage with synchronised data, allowing users to access film easily and gives performance teams an easy way to provide analytics.
Additionally, Opta Data and Statistics will power the tournament’s social channels, where they will determine the RWLC’s top performing players, while also informing and empowering fans.
The announced comes after Foxtel and Kayo acquired the Australian broadcast rights for the tournament.
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