Sky Nears Broadcast Deal Extension With SPFL

The Scottish Professional Football League (SPFL) has announced a broadcast partnership extension with UK broadcaster, Sky Sports, is close to being confirmed.

The deal will cost GBP£29.5 million (AUD$50 million) and includes 60 premiership matches across the season.

The current deal, which is set to finish after the 2024/25 season, only allows for 48 games to be broadcast each season.

Additionally, the new deal will cost GBP£2 million (AUD$3.4 million) more and will run for four seasons.

Commenting on the partnership, Rangers managing director, Stewart Robertson, said: “We need to be marketing Scottish football in a much better way than we do.”

“Look at the product we’ve got at the moment.

“Look at where our coefficient is in Europe, we’re playing quality teams.

“But when you look at the value… take the Old Firm game for example.

“There’s four a season.

“We know Sky are paying GBP£7.5million per game for the Premiership package.

“The Old Firm games are at the same level as some of the top (English Premier League) games.

“It’s recognised as being one of the world’s top derbies.

“If you take four Old Firm games alone that’s the equivalent of GBP£30million of value based on the Premier League payment terms.

“But the SPFL as a league is only getting £25million for 48 league games? How can we say we’ve sold that well?,” he said.

The announcement comes after Sky extended their media rights deal with the England and Wales Cricket Board until 2028.

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