Gymnastics Australia Launches “Discover the Freedom” Campaign

Ahead of the Paris 2024 Olympic and Paralympic Games, Gymnastics Australia has unveiled its latest campaign titled “Discover the Freedom”, promoting gymnastics as a pathway to physical and mental wellbeing.

The campaign emphasises the diverse range of benefits that gymnastics offers, including physical fitness, skill development, and personal growth. It also highlights the sense of freedom and empowerment that individuals can experience through participation in gymnastics activities.

Through “Discover the Freedom,” Gymnastics Australia is looking to encourage people of all ages and backgrounds to explore the opportunities available within the sport, with the hope of attracting campaign new participants while also retaining and engaging existing members of the gymnastics community.

As part of the campaign, Gymnastics Australia has launched a dedicated website where individuals can learn more about the sport, find local clubs, and discover programs tailored to their interests and abilities.

Additionally, the campaign features a series of inspiring stories from gymnasts across Australia, showcasing the positive impact that gymnastics has had on their lives. These stories aim to resonate with a wide audience and demonstrate the inclusive nature of the sport.

Gymnastics Australia hopes that “Discover the Freedom” will raise awareness of gymnastics as a rewarding and accessible activity for people of all ages and abilities. By promoting the physical, mental, and social benefits of the sport, the campaign aims to inspire more Australians to discover the freedom of gymnastics.

Watch the “Discover the Freedom” campaign video below:

https://www.gymnastics.org.au/content/gymnastics-australia-launches-discover-the-freedom-campaign