Netball Australia and Grabyo have announced a partnership ahead of the 2021 Suncorp Super Netball season aimed at building a multi-platform content strategy.

The partnership will see Netball Australia leverage Grabyo’s remote video production tools to produce live highlights from over 70 netball matches throughout the 2021 calendar, as well as weekly round-up videos and recaps for fans.

Netball Australia executive general manager of media, Spencer Retallack, said the partnership will help raise the profile of elite netball across Australia in preparation for the new broadcast deal with Foxtel and Kayo starting in 2022.

“Building a lasting relationship with fans takes time and dedication,” Retallack said.

“Digital consumption has increased dramatically over the past year and with this opportunity comes our ability to adopt new technologies and create more innovative content.

“We are working hard to build our fanbase and bring more fans than ever into the sport.

“Our selection of Grabyo as our cloud video production of choice will go a long way in helping us to do that whilst also being more efficient in our production process,” he said.

Grabyo head of Australia and New Zealand, Marcello Fabiano, said: “We are excited to be working with such a great team and across such a fast-growing sport.”

“Grabyo is ideally positioned to enable Netball Australia to innovate and lead the way in serving audiences online with cutting edge video content.

“We have seen really strong engagement from netball fans across the Grabyo platform and look forward to ensuring Netball Australia connects with its domestic and global fan base more broadly that ever before,” Fabiano said.