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CAL’s global calendar communications and marketing platform has been acquired by Singapore start-up HyperKu, also securing $1 million in additional capital.

With a platform that works with clients including the NBA, English Premier League, AFL, NRL, and Formula E, the ECAL calendar communications and marketing platform had seen success at the onset of COVID-19 with its use of the personal digital calendar.

With the absence of live sport due to COVID-19, ECAL’s technology helped several sporting organisations and competitions deliver dynamic content, straight to their audiences, also working with The Australian Ballet to launch their ‘Digital Season’.

ECAL CEO and co-founder of HyperKu, Patrick Barrett, said the changing environment of sport due to COVID-19 has meant ECAL’s platforms are thriving in a digitally motivated world.

“We have entered a new era of digital engagement and entertainment, with a blending of exciting new digital events, and traditional live events,” Barrett said.

“Uncertainty and change are the main constants, and the power of ECAL’s smart, dynamic communications for events is proving to be critically valuable, in sports, entertainment, media and beyond.

“The new ownership structure for ECAL will provide the capacity for continued growth into new industries and territories, as well as a support network of people, portfolio business and capital to help make it all happen.

“This is an exciting time for us.

“Already, we have announced the appointment of sports media executive, Alex Peebles as chief revenue officer, who will lead our Asia expansion and help us go deeper into media.

“We expect to share more exciting news in the coming weeks,” he said.

HyperKu co-founder and former Brightstar APAC president, Remon Gazal, said the way the ECAL platform engages and activates fans is what made the product appealing to HyperKu.

“The ECAL acquisition makes perfect sense for us at this time,” Gazal said.

“Some of the biggest event brands in the world are turning to ECAL to manage customer communications through this period of great disruption,” he said.

HyperKu’s capital partners that are involved in the ECAL acquisition include a Singapore-based Family Office, who invest in technology platforms with high reported growth numbers.