After announcing in February their joint venture to launch a sport streaming bundle, Disney/ESPN, Fox Corp., and Warner Bros. Discovery have unveiled the platform’s name: Venu Sports.
Set to provide a brand new streaming destination, where fans can access a range of sports in one convenient location, Venu Sports will combine ESPN+ with sports prgramming from the companies linear TV networks, including ABC, ESPN, Fox, and others.
Peter Distad, a former Apple executive, has been appointed CEO of Venu Sports.
While the launch date and pricing details are yet to be disclosed, the platform aims to revolutionise the sports streaming landscape.
Regulatory approval is pending, with a website already live at venu.com, signalling the imminent arrival of the platform, subject to final agreements among the parties.
Venu plans to offer its services through a dedicated app, giving subscribers the option to bundle it with Disney+, Hulu, or Max.
The brand identity for Venu Sports, created with the assistance of design firm R/GA, draws inspiration from the essence of live sports venues, emphasising the connection between fans and the sporting action.
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