The United States Tennis Association (USTA) has announced a multi-year partnership with car manufacturer, Cadillac, replacing Mercedes as the official vehicle of the US Open.

Beginning at the 2022 US Open, the deal will see Cadillac have a significant presence at the USTA Billie Jean King Tennis Centre, which includes a display of the manufacturer’s first electric car and a 3,000 square foot experiential space.

Commenting on the partnership, USTA managing director or corporate partnerships, Deanne Pownall, said: “The US Open and Cadillac are a perfect match.”

“Cadillac is an iconic American luxury brand with a commitment to excellence, innovation and equality.

“The US Open Tennis Championships is the biggest and boldest tennis tournament and will provide Cadillac with a spectacular showcase to demonstrate its bold vision to fans on-site and around the world,” she said.

Cadillac global chief marketing officer, Melissa Grady Dias, added: “At Cadillac’s core is the desire to champion each of us to become the most aspirational and bold version of ourselves.”

“As an organization, the USTA also champions people and organizations that are bold and disruptive, and working towards a better future.

“As one of the four majors, the US Open is one of the most culturally relevant tennis events – with a bold footprint, diverse and inclusive player roster and best-in-class fan base and experiences.

“As the official vehicle of the US Open, we are excited to leverage this hallmark event to mark the arrival of the Cadillac LYRIQ and our brand’s all-electric future in an equally bold way,” he said.

The announcement comes after a report by Nielsen Sport, revealed the 2022 Australian Open generated AUD$267.3 million for Victoria.

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