Story Origin: North America
NFL Expands Global Outreach with International Player Pathway Class of 2025
The NFL has unveiled its Class of 2025 International Player Pathway (IPP), featuring...
December 10, 2024
Toronto Tempo Announced as Canada’s First WNBA Franchise
Toronto has unveiled the Toronto Tempo as its first Women’s National Basketball Association...
December 10, 2024
Kinetica Partners with Aspen Institute to Boost Community Sports Engagement
Kinetica, a leading sports and recreation data intelligence company, has announced its partnership...
December 10, 2024
McLaren and Allwyn Forge Strategic Partnership to Boost Commercial Reach
McLaren Racing has announced a multi-year sponsorship agreement with multinational lottery operator Allwyn,...
December 6, 2024
Gersh Expands into Global Sports Representation with You First Acquisition
Gersh has announced its acquisition of You First, a sports agency based in...
December 6, 2024
Paige Bueckers Breaks Ground with Nike Player Edition Basketball Shoe
Basketball college athlete, Paige Bueckers, has become the first NIL (Name, Image, Likeness)...
December 5, 2024
Athletes Redefining Success: Forbes 30 Under 30 List Revealed
Forbes has unveiled its 30 Under 30 Sports list for North America 2025,...
December 5, 2024
IMG Renews NHL Partnership to Drive Global Social Media Strategy
IMG has renewed its partnership with the National Hockey League (NHL) to continue...
December 3, 2024
NBC Sports Debuts EA Madden-Themed Broadcast for Texans-Chiefs Game
NBC Sports, in partnership with the NFL, EA Sports, and Genius Sports, is...
November 29, 2024
Athletes Light Up Dick’s Holiday Campaign in One of the Best Holidays Marketing Moves
The holiday season often inspires brands to get creative, but Dick’s Sporting Goods...
November 29, 2024
Caitlin Clark Joins Bid to Bring NWSL Expansion Team to Cincinnati
Basketball star Caitlin Clark has joined the ownership group spearheading Cincinnati's bid for...
November 26, 2024
New York City FC Secures Etihad Airways as Naming Rights Partner for Stadium
New York City FC (NYCFC) and Etihad Airways have announced a 20-year agreement...
November 22, 2024
Unique AR Partnership between Uber Eats and LA Rams with
The Los Angeles Rams and Uber Eats introduced a groundbreaking augmented reality (AR)...
November 21, 2024
NWSL Smashes Attendance Records in Historic 2024 Season
The National Women's Soccer League (NWSL) has achieved a landmark season in 2024,...
November 18, 2024
Art of Sport Named Title Sponsor for 2024 LA Bowl
Art of Sport (AOS), a performance-driven brand developed by athletes for athletes, has...
November 15, 2024
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