Story Origin: North America
Revolutionising Sponsorship Management: PlayMaker Launches
The world of sports sponsorship has entered a new era with the launch...
January 16, 2025
Shaun White’s Snow League Raises $15 Million as Aspen Debut Approaches
Snowboarding legend Shaun White’s new league secures major backing, including a deal with...
January 15, 2025
Angel Reese Becomes First Pro Basketball Player to Grace Solo Cover of American Vogue
Angel Reese, WNBA star and cultural icon, has made history as the first...
January 10, 2025
NFL Launches Luxury Apparel Brand ‘Off Season’ with Kristin Juszczyk, Emma Grede, and Fanatics
The NFL, in collaboration with Kristin Juszczyk, Emma Grede, and Fanatics, has launched...
January 10, 2025
A’ja Wilson Joins Google Gemini Campaign, Highlighting AI’s Practical Applications Copy
Las Vegas Aces star A’ja Wilson has become the face of Google’s latest...
January 7, 2025
University of Oregon Launches Olympic Studies Hub
The University of Oregon (UO) has launched the Olympic Studies Hub, a one-of-a-kind...
December 20, 2024
NFL Welcomes Private Equity: Dolphins, Bills, and Eagles Lead the Charge
The NFL is opening new financial pathways, with recent private equity investments reshaping...
December 13, 2024
WNBA Revealed as the Fastest Growing Brand of 2024
The WNBA experienced unprecedented growth in 2024, driven by strategic marketing initiatives, strong...
December 13, 2024
NFL and Nike Extend Partnership Through 2038
Nike and the NFL have announced their long-standing partnership will now run through...
December 13, 2024
NFL Partners with The Simpsons for Special Animated Broadcast of Cowboys-Bengals Matchup
The NFL is set to deliver a unique viewing experience by teaming up...
December 13, 2024
NFL Announces Regular-Season Game in Berlin for 2025
The NFL has confirmed that Berlin will host a regular-season game in 2025,...
December 13, 2024
NFL Expands Global Outreach with International Player Pathway Class of 2025
The NFL has unveiled its Class of 2025 International Player Pathway (IPP), featuring...
December 10, 2024
Toronto Tempo Announced as Canada’s First WNBA Franchise
Toronto has unveiled the Toronto Tempo as its first Women’s National Basketball Association...
December 10, 2024
Kinetica Partners with Aspen Institute to Boost Community Sports Engagement
Kinetica, a leading sports and recreation data intelligence company, has announced its partnership...
December 10, 2024
McLaren and Allwyn Forge Strategic Partnership to Boost Commercial Reach
McLaren Racing has announced a multi-year sponsorship agreement with multinational lottery operator Allwyn,...
December 6, 2024
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