Region: Europe
Milano Cortina 2026: IOC Unveils Digital-First Marketing Strategy
The International Olympic Committee (IOC) has formalised a strategic marketing and media framework...
January 9, 2026
Getty Images and Greenfly Launch Real-Time Content Solution for Talent and Creators
Getty Images has announced a partnership with Greenfly to launch "Access by Getty...
January 9, 2026
TikTok Formalises ‘GamePlan’ Suite to Drive Global Sports Commercial Conversion
TikTok has officially released GamePlan, its bespoke strategic suite of tools, as a...
December 29, 2025
FIFA and Netflix Announce Partnership Ahead of World Cup 2026
FIFA has officially announced a landmark partnership with Netflix Games to launch an...
December 19, 2025
Catch12 Secures Strategic Stake in Levallois Metropolitans
Catch12, the media and investment firm spearheaded by NBA star Ja Morant and...
December 17, 2025
Formula 1 Secures Two-Year Deal for Portuguese Grand Prix Return at Portimão
Formula 1® has announced a commercial agreement, securing the return of the Portuguese...
December 17, 2025
Arsenal Partners with HR Tech Unicorn Deel
Arsenal FC has forged a multi-year partnership with Deel, the global payroll and...
December 16, 2025
UK Rugby League Seeks Group Chair to Drive Commercial Growth
The governing bodies of Rugby League in the UK (UK Rugby League), the...
December 15, 2025
FIFA’s “Variable Pricing” Causes Global Uproar as World Cup Ticket Prices Soar
FIFA has rolled out its most aggressive commercial strategy for the 2026 World...
December 15, 2025
Paris Saint-Germain Relaunches PSG LIMITED
Paris Saint-Germain (PSG) has relaunched PSG LIMITED, its exclusive, high-margin capsule series of...
December 12, 2025
WTA Signs Sponsorship with Mercedes-Benz
The WTA and Mercedes-Benz have announced a new, long-term partnership in what is...
December 12, 2025
APEX Targets €300 Million Fund to Capitalise on Underserved European Sports Assets
APEX, the sports-focused investment firm based in Portugal, is launching a high-growth private...
December 11, 2025
Australian All Abilities Championship Becomes First IGF Counting Event Under New Rules
Golf Australia and the International Golf Federation (IGF) have announced a major milestone...
December 11, 2025
FIBA and NBA Target October 2027 Launch for New European Basketball League
The International Basketball Federation (FIBA) and the NBA are targeting an October 2027...
December 11, 2025
EA Sports Unveils Major Football League Partners for $1 Million 2026 FC Pro Circuit
Electronic Arts (EA), through its EA Sports division, has confirmed the slate of...
December 10, 2025
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