Events 3 min read

Justin Bieber to co-headline FIFA World Cup 2026™ Final Halftime Show with Madonna, Shakira and BTS

image

FIFA has announced a star-studded lineup for the inaugural FIFA World Cup 2026™ Final Halftime Show. Taking place on Sunday, 19 July 2026, at the New York New Jersey Stadium, the 11-minute broadcast will be co-headlined by Justin Bieber, Madonna, Shakira, and BTS.

The performance, curated by Chris Martin of Coldplay, promises a groundbreaking spectacle designed to resonate with a global audience of billions.

The event serves as the primary fundraising vehicle for the FIFA Global Citizen Education Fund, an ambitious initiative with a target of USD100 million (AUD144 million) aimed at expanding access to education and football opportunities for children in underserved communities.

FIFA has already raised more than USD50 million (AUD72 milion) for the cause, bolstered by a commitment to donate USD1 (AUD1.44) from every ticket sold for the 2026 tournament.

Commenting on the partnership, FIFA president, Gianni Infantino, said: “When it comes to what the world needs, there is nothing more important than education.”

“We are proud to have Justin Bieber joining Madonna, Shakira and BTS to co-headline the FIFA World Cup 2026 Final Halftime Show in support of the FIFA Global Citizen Education Fund and our mission to expand access to quality education and football opportunities for children around the world,” Infantino said.

Expressing his excitement, pop-star, Bieber, said: “The FIFA World Cup brings the world together in a way nothing else can.”

“I’m grateful to be part of this Halftime Show, and even more grateful knowing it’s already helping expand access to education for children around the world,” Bieber noted.

The production, led by Global Citizen in partnership with Live Nation and Done + Dusted, also features performances by Burna Boy, Gustavo Dudamel, and the PS22 Chorus featuring Coldplay. To further emphasise the educational theme, characters from Sesame Street and The Muppets will participate in the show.

For the headline acts, the event represents a unique opportunity to use the platform of the world’s most-watched sporting event for humanitarian impact.

As part of the broader ‘Unite for Education’ campaign, the 2026 tournament has integrated social advocacy into every stage of the competition, with players wearing commemorative sleeve patches during the knockout rounds to raise awareness for the Fund.

Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today!

Similar Stories

logo
image
Events 2 min read

Formula One Powerboat National Championships to Anchor Pittsburgh’s Fourth of July Celebrations

The Formula One Powerboat National Championships are set to return to Pittsburgh’s Three...

image
Events 2 min read

CommBank Socceroos Secure High-Profile Two-Match Series Against Brazil

The CommBank Socceroos are set to host five-time FIFA World Cup winners Brazil...

image
Brands 2 min read

FIFA’s Strategic Retail Expansion Makes 2026 World Cup Ubiquitous in U.S. Daily Life

FIFA has executed its most ambitious retail strategy to date, successfully integrating 2026...

View all

It's free to join the team!

Join the most engaged community in the Sports Business World.

Get all the latest news, insights, data, education and event updates.