Media & Broadcast 2 min read

LA28 Organising Committee Relocates International Broadcast Center to Warner Bros. Ranch

image

The Los Angeles 2028 organising committee has confirmed that the International Broadcast Center (IBC) will relocate from the previously planned site at Hollywood Park Studios to the newly redeveloped Warner Bros. Ranch in Burbank.

This decision marks a departure from the original proposal to house the primary broadcast hub adjacent to SoFi Stadium in Inglewood. While the SoFi site remains central to the Games, hosting swimming and the opening ceremonies alongside the Los Angeles Memorial Coliseum, the committee determined that the Burbank campus offered superior scale, production capacity and technical infrastructure required for the massive undertaking.

Welcoming the confirmation, Warner Bros. Discovery’s president of studio operations, Simon Robinson, said: “The Ranch was built with creators and producers at the center of every decision.”

“Being confirmed by LA28 affirms the intention behind this world-class campus and hosting the LA28 Olympic and Paralympic Games’ International Broadcast Center is both an honor and a reflection of Warner Bros.’ leadership in serving the creative community as we continue building on more than a century of storytelling expertise,” Robinson said.

The Warner Bros. Ranch, which has undergone extensive redevelopment to become a state-of-the-art soundstage complex, spans 30 acres and features 16 soundstages. This capacity is deemed essential for hosting the Games’ numerous broadcast partners.

The LA28 committee emphasised the operational necessity of the move, noting that the campus offers the scale, technical infrastructure and production facilities required to support one of the world’s largest temporary broadcast operations and will be fully operational for several months before, during and after the LA28 Games.

Despite the relocation of the IBC, Hollywood Park Studios will retain an important role as the main press centre, serving as a hub for broadcast outlets to perform live stand-ups and manage daily operations. This dual-campus strategy is designed to balance the geographic spread of the events across the Los Angeles region, where venues range from the San Fernando Valley to Pasadena.

Warner Bros. Discovery has played a central role in facilitating the transition, with the International Olympic Committee providing formal approval for the revised plan in June. Preparatory work is scheduled to commence as early as next January.

Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today!

Similar Stories

logo
image
Media & Broadcast 2 min read

SPORTFIVE Announce Partnership with Australian Open to Expand European Fans

Hamburg-headquartered sports marketing agency SPORTFIVE has officially announced a partnership with Tennis Australia...

image
Media & Broadcast 2 min read

PGA Tour Weighs Media Rights Strategy Amidst 2026 Signature Series Success

The PGA Tour is maintaining a flexible stance regarding the timing of its...

image
Media & Broadcast 3 min read

Southern Cross Media Group Appoints Chris Jones as Director of Sport

Southern Cross Media Group has officially announced the appointment of Chris Jones to...

View all

It's free to join the team!

Join the most engaged community in the Sports Business World.

Get all the latest news, insights, data, education and event updates.