Formula 1® announces global publishing partnership with DK Books

Formula 1® has officially announced a multi-year partnership with renowned illustrated publisher DK Books, a move designed to expand the sport’s commercial footprint through a new collection of officially licensed titles.

Commencing in November 2026, the programme will feature a diverse array of gift, activity, and educational publications intended to engage the sport’s massive global audience of over 830 million fans.

This collaboration marks a concerted effort by Formula 1 to leverage its recent surge in popularity, particularly among younger demographics and a diversifying fan base. By transitioning from purely digital and track-side experiences to tangible, long-form content, the organisation aims to solidify its cultural influence. The initial launch phase will focus on family-oriented and interactive material, with th  e debut catalogue featuring The Official F1 Quiz Book, The Official F1 Activity Book, and The Official F1 Colouring Book.

Commenting on the partnership, chief commercial officer of Formula 1, Emily Prazer, said: “As Formula 1’s global fanbase continues to grow and diversify, storytelling plays an increasingly important role in how fans connect with our sport.”

“Our partnership with DK allows us to reach new audiences around the world by delivering high-quality, accessible books, while creating a new and creative avenue to deepen engagement with fans of all ages,” Prazer stated.

The rationale for the deal is underpinned by F1’s demographic shifts, with the sport’s leadership increasingly focused on maintaining momentum in key markets where younger and female fan engagement is accelerating.

Expressing confidence in the long-term potential of the partnership, managing director of DK, Mark Searle, added: “Everyone at DK is so excited to be working with Formula 1 on this brilliant range of books over the coming years.”

“F1 is one of the biggest sports brands in the world and growing at an astonishingly fast pace—this feels like the perfect time to launch this range which will excite and delight fans new and old,” Searle noted.

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