FC Barcelona Announce the Launch of ‘Barça Play’

FC Barcelona has officially launched “Barça Play,” a new audiovisual hub integrated directly into the club’s website and revamped official application.

This initiative marks a significant evolution in the club’s digital transformation strategy, aiming to unify content, services, and fan benefits into a single, cohesive digital environment. The club seeks to foster a more direct, personalised, and continuous relationship with its global membership and fan base.

Barça Play serves as the cornerstone of a broader roadmap led by the club’s Barça Identity and Barça Media teams, working in tandem with the Technology Department. The platform’s audiovisual repository is extensive, featuring the club’s entire historical archive, original documentaries, exclusive interviews, and behind-the-scenes “Inside Barça” programming.

In addition, the hub significantly expands the club’s live content capabilities, offering free access to pre-season fixtures, Barça Atlètic matches at the Estadi Johan Cruyff, Barça Legends games, and selected La Masia youth fixtures.

Emphasising the necessity of the project, director of Barça Identity & Barça Media 360, Paloma Mikadze, said: “With Barça Play, we didn’t want to create just another platform.”

“We wanted to build FC Barcelona’s new audiovisual hub, fully integrated into the website and official App so that members and fans can find and experience everything Barça in one place,” Mikadze stated.

Strategic prioritisation of the club’s membership base remains at the core of this rollout. Members are the primary beneficiaries of the initial launch phase, receiving exclusive early access and complimentary use of the platform. This focus is supported by strong growth metrics, with the official FC Barcelona App currently recording over 800,000 unique weekly users—a 30% increase over the previous year.

Looking forward, the platform is designed to evolve from an audiovisual service into a comprehensive all-in-one digital hub. The club’s implementation roadmap includes the future integration of ticketing services and e-commerce functionalities, aiming to streamline the entire “Culer” experience.

Furthermore, the platform introduces “TOP BARÇA,” an always-on, 24-hour linear channel designed to keep fans engaged with continuous programming, ranging from classic match replays to real-time analysis surrounding first-team fixtures.

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