eToro Secures Three-Year Sponsorship Deal with Australian Professional Leagues
The Australian Professional Leagues (APL), the governing body for football in Australia, has forged a new three-year sponsorship agreement with eToro, a renowned social trading and multi-asset investment platform.
The deal covers the highest-level professional men’s and women’s football leagues in Australia and New Zealand: the A-League Men and A-League Women.
In the upcoming 2023–24 season, eToro will serve as the official trading and investing platform of the A-Leagues, with its branding prominently displayed on the back of every men’s playing jersey and every substitution board in both A-League competitions.
eToro’s partnership will extend beyond branding, with a strong digital presence across A-Leagues media. Additionally, eToro will sponsor the ‘eToro Assist of the Month’ award and provide trade and transfer content throughout the season.
“We are delighted to announce eToro as our new Official Trading and Investing Platform partner for the next three years,” APL Commissioner Nick Garcia said.
“With attendance and viewership records already broken in the Liberty A-League Women, and the Isuzu UTE A-League Men kicking off with a bang, we are ready for an incredible season of A-Leagues football. eToro has a long standing connection with football globally and we look forward to developing our long term partnership.”
Robert Francis, eToro’s Managing Director in Australia, shared the company’s alignment with the A-Leagues’ community-oriented fan base.
“We are inspired by the strong sense of community within the A-Leagues’ fan base that reflects eToro’s focus on community, collaboration and shared knowledge,” Francis enthused.
“Following the success of the FIFA Women’s World Cup and as part of our mission to empower everyone to take control of their financial destinies, we are excited to be supporting both male and female teams.
“We hope to inspire more people to explore investing as a way to secure their financial future. We are looking forward to attending the games and enjoying some great football.”
eToro’s extensive portfolio of sports sponsorships includes partnerships with Premier League clubs West Ham United and Arsenal FC, and Serie A club AS Monaco, along with several other prominent professional teams.
While eToro has experienced increased popularity among retail traders, it has also faced scrutiny from ASIC, Australia’s financial regulator, leading to legal action against the company in August as part of a broader crackdown on high-risk CFD products. eToro, a top sports sponsorship spender among retail FX and CFD brokers worldwide, has dealt with a decline in valuation following an unsuccessful IPO effort last year.
