Brands 3 min read

Melbourne Victory takes on Turkish Airlines as principal partner


A-Leagues club Melbourne Victory have announced a partnership with Turkish Airlines, the national flag carrier of Turkey.

The partnership, set to span three years starting from the 2024–25 season, designates Turkish Airlines as the principal partner of the club.

The Turkish Airlines logo will prominently feature on the front of shirts worn by Melbourne Victory’s Isuzu UTE A-League Men’s, Liberty A-League Women’s, and all Academy teams. Additionally, the airline’s branding will be showcased across various platforms, including signage, in-stadium activations and club digital media.

“To partner with such an esteemed business, which is also connected with the likes of the UEFA Champions League and the Türkiye National Football Team as well as some of Türkiye’s domestic footballing giants is significant for Melbourne Victory,” said Caroline Carnegie, Managing Director of Melbourne Victory.

“Turkish Airlines is a global powerhouse of the aviation business, winning countless awards for their service, customer satisfaction and sustainability and we are proud to be able to partner with them for the next three years and help them launch their brand in the Australian market.

“Bonza, who is owned by 777 Partners, a strategic shareholder of Melbourne Victory, have been extremely supportive in allowing the Club to maximise this new opportunity with Turkish Airlines, and will remain a major partner of the Club.

“It is a real coup for our members and fans, to be able to align with both a premium international and a growing domestic airline partner. We also thank MATE who have been our Liberty A-League front-of-shirt partner for the past three seasons and are excited about having them remain part of the Victory family.”


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Turkish Airlines has launched direct flights between Melbourne and Istanbul, commencing on March 1, 2024. Initially operating three times a week, these flights hold the potential for daily service in the future, further enhancing connectivity between the two cities.

“It is a truly fitting partnership right now as we celebrate our inaugural entry into the vibrant city of Melbourne,” added Prof. Dr. Ahmet Bolat, Chairman of the Board and the Executive Committee at Turkish Airlines.

“Leveraging our shared values of excellence and passion for success to create memorable experiences for football fans and travellers alike is traditional for our airline at this point as we support numerous clubs in many athletic branches.”

The partnership with Turkish Airlines adds to Melbourne Victory’s growing portfolio of sponsors, which includes ASICS, KICK, Local Brewing Co., NJ Lawyers and Subaru Melbourne Group.

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