Category: Brands
L’Equipe teams up with IMG to expand global licensing programme
Leading French sports media brand L'Équipe has appointed IMG as its first-ever global...
March 7, 2024
Washington Spirit partners with Snickers for 2024 NWSL season
Washington Spirit has forged a dynamic partnership with Snickers, the renowned chocolate brand...
February 28, 2024
F1 Academy reveals Tommy Hilfiger as Official Partner for 2024 Season
F1 Academy, the all-female development platform for emerging talent in motor racing, has...
February 27, 2024
Premier Padel teams up with Red Bull for major partnership deal
Premier Padel has announced a partnership with global sports and energy drink giant,...
February 26, 2024
Miami Open announces record number of sponsors
The Miami Open presented by Itaú has announced a record number of tournament...
February 21, 2024
Nike announces workforce reductions amid broader restructuring plans
Sportswear powerhouse Nike is taking steps to streamline its operations by implementing staff...
February 20, 2024
F1 Academy series partners with Charlotte Tilbury to empower female rivers
The all-female F1 Academy Series has forged a partnership with renowned personal care...
February 19, 2024
New Balance named official uniform supplier for Supercars Championship
Supercars has revealed a new partnership with renowned sportswear giant New Balance, endorsing...
February 15, 2024
PepsiCo partners with Saudi Pro League to elevate fan experience
The Saudi Pro League (SPL), Saudi Arabia’s premier domestic soccer competition, has announced...
February 14, 2024
Tiger Woods reveals new apparel line with TaylorMade in first post-Nike move
Golf legend Tiger Woods has officially launched his much-anticipated apparel line in collaboration...
February 14, 2024
Tudor joins forces with Visa Cash App RB Formula 1 Team
Swiss luxury watch brand Tudor has officially announced its partnership with Visa Cash...
February 7, 2024
Saudi events company Sela partners with adidas
Sela, a leading events company in Saudi Arabia backed by the state-owned Private...
February 5, 2024
ATP extends partnership with Lacoste as official outfitter through to 2026
The Association of Tennis Professionals (ATP) has solidified its commitment to style and...
December 8, 2023
All Blacks retain title as most valuable rugby brand despite World Cup defeat
In the fiercely competitive arena of rugby branding, New Zealand’s All Blacks continue...
November 21, 2023
Football Australia scores decade-long extension with Nike
Football Australia has announced a 10-year extension of its partnership with Nike. Under...
November 20, 2023
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