Football Australia scores decade-long extension with Nike
Football Australia has announced a 10-year extension of its partnership with Nike.
Under this extensive renewal, the renowned US sportswear giant will continue to serve as the official apparel partner for all Australian national teams. This includes the men’s Socceroos, women’s Matildas, as well as the junior, and youth men’s and women’s squads, along with the Pararoos and ParaMatildas.
This renewed commitment marks the extension of the collaboration between Football Australia and Nike into a third decade, making it the longest-standing federation and club partnership for Nike in Australia.
Sources indicate that the new agreement incorporates significantly enhanced commercial terms, strengthening the relationship between Nike and Football Australia. The previous 11-year agreement was set to expire this year, while the two entities have been in partnership since 2004.
In addition to promoting the national teams, Nike will actively contribute to Football Australia’s grassroots participation initiatives, inclusivity programs and the Legacy ’23 strategy. The latter focuses on advancing women’s soccer, following the successful co-hosting of the FIFA Women’s World Cup with New Zealand this year.
“This is a pivotal moment for Australian football,” Chief Executive of Football Australia James Johnson said.
“This extended partnership with Nike not only solidifies its commitment to our national teams, but also provides significant resources for the growth of grassroots football, our Legacy ’23 plan and the strategic building of our national iconic brands.
“Our partnership with Nike has been transformative, and this extension represents a strong endorsement for Football Australia and the growth of football at all levels across the nation. This partnership extension signifies the strength and continued elevation of Australian football on the international stage.”
The extended collaboration was praised by Ashley Reade, Nike Pacific Vice President and General Manager.
“In the past two decades we’ve seen football in Australia grow to incredible heights and this year achieve sold-out stadiums and record-breaking jersey sales,” Reade shared.
“Nike is incredibly proud of the partnership with Football Australia to drive these outcomes.
“This year’s major tournament was a generational tipping point. We believe in the vision of Football Australia and look forward to playing our part in the sport’s continued growth.”
Football Australia, while withdrawing from the bid to host the men’s World Cup in 2034, is redirecting its focus towards hosting the 2026 AFC Women’s Asian Cup and FIFA’s expanded Club World Cup in 2029.