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Tiger Woods reveals new apparel line with TaylorMade in first post-Nike move


Golf legend Tiger Woods has officially launched his much-anticipated apparel line in collaboration with TaylorMade, marking a new chapter in his storied career following the conclusion of his 27-year partnership with Nike.

Woods will debut his exclusive apparel line, named Sun Day Red, at upcoming PGA Tour event the Genesis Invitational on Thursday, paying homage to his signature choice of colours for the final rounds of tournaments. The brand’s logo features a striking tiger emblem adorned with 15 stripes – symbolising the remarkable 15 major tournaments the 48-year-old golf icon has conquered throughout his illustrious career.

“It’s the right time in my life,” Woods said at the brand launch event in Los Angeles.

“It’s transitional. I’m not a kid anymore. I want to have a brand I’m proud of going forward.”

Reflecting on the origins of his ‘Sun Day Red’ tradition, Woods shared, “Sunday red – it’s me. It started with mom [Kultida]. She thought being a Capricorn that my power colour was red, so I wore red as a junior golfer and I won some tournaments.

“Lo and behold, I go to a university that is red, Stanford is red. We wore red on the final day of every single tournament, and then every single tournament I’ve played as a professional I’ve worn red. It’s just become synonymous with me.”

TaylorMade’s chief executive, Steve Abeles, revealed that the Sun Day Red line will operate as a distinct business unit within the company, under the leadership of Brad Blankinship.

Woods is set to make his highly-anticipated return to competitive golf in 2024 at the Riviera Country Club, where he will participate in a tournament benefiting his foundation. This marks another significant milestone in Woods’ ongoing journey as he continues his latest comeback from injury, solidifying his status as one of the most influential figures in the world of golf.

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