Author: Editorial Staff
Wimbledon tops ad engagement stats for women’s sport in 2023
The Wimbledon women’s semi-finals and finals drew the highest ad engagement among all...
March 12, 2024
IPL teams gear up for 2024 season with major sponsorship deals
As anticipation builds for the upcoming 2024 Indian Premier League season, domestic Twenty20...
March 11, 2024
Phoenix named host city for 2027 NBA All-Star Game
The National Basketball Association has selected Phoenix, Arizona, as the host city for...
March 11, 2024
European Handball Federation selects multiple host nations for 2026 Women’s Euro Championships
The European Handball Federation has announced the host nations for the 2026 edition...
March 11, 2024
Upper Deck announces exclusive licensing deal with Professional Women’s Hockey League
Upper Deck, the renowned Californian trading card company, has announced a licensing deal...
March 11, 2024
UFC extends partnership with combat sports gear company Venum
The Ultimate Fighting Championship has prolonged its partnership with Venum, announcing a multi-year...
March 11, 2024
SA Rugby pursues private equity deal to double revenue ahead of 2027 World Cup
SA Rugby, the governing body behind South Africa's victorious Springboks rugby team, is...
March 8, 2024
Super Bowl LVIII attracts global TV audience of 62.5 million viewers
Super Bowl LVIII shattered international viewership records, drawing 62.5 million viewers worldwide for...
March 8, 2024
British and Irish Lions forge exclusive partnership with Pitch International for Australia tour
The British and Irish Lions, in conjunction with Rugby Australia, have inked an...
March 8, 2024
Optus Sport announces exclusive live UEFA EURO 2024 coverage as 100-day countdown begins
The 100-day countdown to UEFA EURO 2024 ticked over this week, with host...
March 8, 2024
Matildas star Fowler signs with Always Human
Sports and entertainment marketing agency Always Human has announced the official signing of...
March 8, 2024
Fox Sports viewership hits 25-year high for NCAA women’s basketball match
The recent matchup between the Iowa Hawkeyes and the Ohio State Buckeyes in...
March 7, 2024
NRL’s Vegas venture faces reality check with modest American TV ratings
The rapturous reception to the NRL's ambitious venture into the American market via...
March 7, 2024
Premier League clubs to face sanctions for inflated sponsorship and transfer deals
In a bid to maintain fairness and integrity within the English Premier League,...
March 7, 2024
L’Equipe teams up with IMG to expand global licensing programme
Leading French sports media brand L'Équipe has appointed IMG as its first-ever global...
March 7, 2024
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